Analisis Pola Layout Aplikasi Mobile Commerce Populer Di Indonesia Dengan Metode Kualitatif Heuristik


  • Afif Fais Dzulfikar
  • Dian Prajarini



Heuristic, Design, Layout, UI/UX


The development of the internet and smartphones, making almost all
activities can be accessed very easily for example shopping online
using a mobile commerce application. In Indonesia, there is much ecommerce with many users too, but it does not rule out the possibility
to build new e-commerce because Indonesia is the best market for ecommerce. UI / UX designers are needed to build new mobile
commerce because it requires research on interaction design. UI /
UX layout guidelines needed by designers in the development of
mobile commerce. This study analyzes the layout patterns of mobile
commerce applications in 4 popular online stores in Indonesia.
This study used qualitative research methods. The analysis is carried
out using the principles of pattern and graphic layout, the heuristic
method of the 10 Nielsen principles used to evaluate a device or
The results of this study successfully proved that the 4 Nielsen
principles are used by mobile commerce applications (Bukalapak,
Shopee, Tokedia, Lazada), namely Match between system and the
real world, Consistency and standards, Error prevention,
Recognition rather than recall. The mobile commerce application
has the same shopping flow pattern and interface layout that is like
the navigation buttons on the top and bottom of the page, visual
weight for promotional features, the concept of finger touch for the
safe size of a button measuring 1x1 cm, visual objects entered on the
thumb zone mostly contain elements important and promotions such
as digital bill payments and discounts.