PERANCANGAN FONT MOTIF LATAR BATIK "MO' RAMO'" SEBAGAI PROMOSI KAB. PAMEKASAN

Abstract

Batik is an invaluable cultural heritage of Indonesia, with each region offering distinct motifs. Among these is the Mo' Ramo' motif, a hallmark of Pamekasan, Madura, symbolizing strength and resolve. Despite its historical and philosophical significance, the production of Mo' Ramo' batik has declined due to time-intensive crafting processes and high costs, risking its extinction. This study aims to preserve the Mo' Ramo' motif through digital innovation by developing a font inspired by its unique patterns. The Design Thinking framework, encompassing empathize, define, ideate, prototype, and test phases, was employed to ensure user-centered outcomes. The results showcase a font named "Akarramo," which seamlessly integrates Mo' Ramo' elements while maintaining legibility and visual appeal. Testing indicated its potential for use in promotional materials and as a tool for cultural preservation. This innovative approach demonstrates the viability of typography as a medium for safeguarding traditional art forms while enhancing public awareness of Pamekasan's cultural heritage. The findings provide a foundation for further explorations of batik-based typography, fostering a sustainable fusion of tradition and modernity.